Portfolio: IT-oLogy



IT-oLogy is an educational initiative that aims to encourage young people to pursue careers in information technology. The initiative was launched in early 2011 by the Consortium for Enterprise Systems Management, a nonprofit organization founded in 2008 by BlueCross BlueShield of South Carolina, the University of South Carolina and IBM.

As the communications manager for IT-oLogy from November 2009 to January 2011, I developed and oversaw communications strategy from media relations and event planning to Web content and social media. I served as the event planner for a three-day conference and led the effort to develop a new brand — essentially changing the organization’s name from the “Consortium for Enterprise Systems Management” to “IT-oLogy.”

March 2010
Palmetto Open Source Software Conference

I acted as the event planner for the Palmetto Open Source Software Conference held at the Columbia Metropolitan Convention Center and the University of South Carolina in March 2010. I worked with the convention center to develop menus, hired an audio-visual technician to design the staging and ensure all AV needs were met, and coordinated all marketing materials, including signage.

The Consortium for Enterprise Systems Management was the presenting sponsor of the conference. Below is a video produced by Bobby Rettew to thank other sponsors, speakers and guests.



April 2011
Consortium announces plans to move downtown and expand programs
The Consortium for Enterprise Systems Management announced plans to  transform 22,000 square feet of traditional office space on Gervais Street in downtown Columbia, S.C., into a flexible space designed for hosting high-tech educational and professional development events. I wrote this news release.

The following article ran in The State newspaper on the day of the announcement: Gervais Street to get a boost

January 2011
The Consortium for Enterprise Systems Management introduces IT-oLogy
I recognized that the name, Consortium for Enterprise Systems Management, was hurting the organization’s efforts to achieve its primary mission: attract young people to careers in information technology. I led the effort to hire a marketing firm to help develop a new brand. I worked closely with Mark Newsome at Chernoff Newman to launch a teaser campaign in the fall of 2010 and unveil the new name — IT-oLogy — when we moved into the downtown Columbia, S.C,  educational center in January.

Chernoff Newman designed the above IT-oLogy logo, which we chose because of how the “oLo” with the smiley face plays on emoticons teens often use in text messages.

Here’s the front of the folder Chernoff Newman designed using emoticons to tease the new location and the new brand. We gave the folder to groups that were interested in renting our space for IT-related programs and prospective sponsors.

I wrote the copy for the inside cover of the folder. Click on the image below to get a closer look.

I also wrote the copy for the four inserts that we put into the folder. The inserts outlined the naming opportunities, sponsorship levels and available educational and meeting spaces.

The open house invitation continued to tease the name with emoticons. Click the image below to see the inside. I helped plan details of the open house — including selecting a caterer and a florist — before I relocated to Los Angeles.

The emoticons that had been on the windows of the new education center were removed and the new name was unveiled in January 2011.

The State newspaper ran this story about the new name: Name helps group connect with kids

I helped write the script for the below video, which was featured during the open house for the new education center and is on the home page of the IT-oLogy website. The video, which was produced by Bobby Rettew, helps introduce IT-oLogy.

I also encouraged the executive director to redesign the website in conjunction with the move into the education center and the launch of the new brand. I worked closely with the web design firm, Cyberwoven, to develop the concept for IT-oLogy.org before I relocated to Los Angeles.

Read my professional profile
View my resume
View my State newspaper portfolio
View my Associated Press portfolio
Contact me at shelley.hill.young@gmail.com

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